About

Custom Rookies was founded in 2023 by Ashley Alford. A first time football mom looking for a cool gift for her son’s 4th Grade Wee Vikes Football Team. After several ideas and a lot of trial and error she came up with Custom Football cards. She took all the photos and with the help of her sisters, hand designed all the cards with their individual info on the back. Each player received graded style prism cards, a custom box with their name and number on it, an autograph card to give to their parents, along with a pack that included all of their teammates and even their coaches. It was a perfect gift to end their season with. The kids and parents loved it!
 
We strive to make these cards something you can cherish forever. A keepsake to commemorate each and every season and sport as your child grows. You will have their very first true rookie card.
 
10% of all sales go back into Youth Sports through The Rookie Project.

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Molley Alford, Ashley's Son, Ashley Alford, Kelsey Alford

Ashley A. Alford, President / Founder

Ashley works full time at Buckner Insurance where she won Best Insurance Agent in Dayton in 2023. She has a 9 year old son who plays baseball & football. She serves on the Dayton HBA board. Plays pickleball in her free time and is a Bengals Season Ticket Holder

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Molley M. Alford
​Vice President

Molley is a Teacher of the visually impaired for BCESC. She also coached special needs cheerleading for 7 years. She plays volleyball and crafts on the side. 

Kelsey L. Alford
​Chief Operations Operator

Kelsey works alongside her sister Ashley at Buckner Insurance. If she's not playing sand volleyball, she is hanging with her boyfriend, their 2 dogs, and cat. She has been a Bengals Season Ticket Holder since 2016.